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Positive, trust-based relationships with key stakeholders can
enhance organizational success and be the source of sustained social, environmental and economic
value. Building stakeholder relationships requires new ways of thinking, being and engaging as
outlined in the table below.
Stakeholder Management:
Traditional Approach |
Stakeholder Network Engagement:
Co-Creative Approach |
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Fragmented
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Integrated
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Focus on managing relationships
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Focus on building relationships
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Emphasis on managing risk
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Emphasis on creating opportunities
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Organization centric
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Collaborative
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Short term
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Longer term
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Idiosyncratic implementation dependent on
interest and personal style of manager
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Coherent approach involving an on-going
process of network outreach, collective learning and innovation.
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Our approach to stakeholder engagement is grounded in systems thinking and a
'learning' orientation. We believe that this emerging perspective offers a solid foundation for
identifying and mapping stakeholder networks, developing engagement strategies, and convening
effective dialogues that lead to mutually beneficial solutions.

CoreRelation Consulting Inc. helps organizations build networks of trust
based relationships. Through an interative process of outreach to build networks, collective learning
to tap the intelligence of the larger system and cross boundary collaboration, organizations can
create the social capital they need to succeed. The three phases in our model of co-creative
engagement are illustrated below.
For more information on our Co-Creative Engagement Model, please read
Convening
Stakeholder Networks: New Ways of Thinking, Being & Engaging, and A New Direction for CSR.
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